Back to Manufacturer Directory

Kit & Kin

Kit & Kin

Protecting Your World, Naturally

Kit & Kin is a family company created in 2017 by Emma Bunton - Spice Girl, TV and radio presenter and UNICEF ambassador. As a parent herself, Emma struggled to find products which didn’t irritate her children’s skin and was inspired to develop a natural, gentle and sustainable alternative for families - and from this Kit & Kin was born.


Kit & Kin is the eco-friendly diaper – designed to be better for you, your baby and the environment.  The perfect balance of premium performance and natural protection, Kit & Kin offers parents an affordable way to create a safe and healthy environment for their family.

Better for your baby:  Kit & Kin is the hypoallergenic diaper with premium performance. Featuring a natural high-tech absorbent core that uses significantly fewer chemicals than standard diapers, Kit & Kin helps protect your baby’s soft delicate skin and safeguard it from sensitive skin problems like eczema and diaper rash. Our natural high-tech absorbent core lasts up to 12 hours for drier babies and happier moms and dads.

Better for our world:  Kit & Kin protects the environment too. We use sustainable materials to protect the future resources of your baby’s world. Our diapers contain chlorine-free fluff pulp harvested from sustainably managed forests and our front panels, tapes, anti-leak barriers and packaging are all made from an oxo-biodegradable material. Our products are made without chlorine processing, latex, lotions, fragrances, most common allergens, phthalates, optical brighteners, or organotins (MBT, DBT, TBT).

Buy an Acre programme: For every 10 customers that buy a Kit & Kin diaper subscription, we will fund the purchase and protection of 1-acre of tropical rainforest though the World Land Trust (WLT) – and for every product purchased from our website or our retail partners, we’ll also make a donation to WLT.

Get a FREE digital subscription to babyMaternity Retailer magazine by signing up for our newsletter.