When it comes to baby toys, today’s savvy parents look for multi-sensory toys that will aid in the intellectual development of their child. They are also looking for quality, safety and value when buying toys for their children.
ALEX®, the premier award-winning brand of creative toys and lifestyle products, offers ALEX Jr.® a range of bright and bold infant plush, developmental and bath toys designed for baby’s first year of life!
“ALEX Jr.® shares the same design value and quality of product values that are demonstrated throughout the ALEX® line,” says Nurit Amdur, CEO and Co-Founder of ALEX®. “Having enjoyed the success of Little Hands®, a line targeted to kids ages 2 to 5 years old, we decided it was time to start from the beginning and develop an infant line.”
ALEX Jr.® debuted in 2008 with a collection of infant plush and has since grown to include baby’s first construction sets, plastic toys, rockers, a learn-to-crawl tunnel and a first trampoline!
In 2011, ALEX Jr.® expanded with Mix ‘n Max™, a collection of whimsical plush, wood products, teethers and rattles featuring bold colors, bright patterns, assorted textures and clean crisp packaging. Max has a happy smiling face, big ears, arms, legs and a tail for baby to explore! Look for the signature cookie teether throughout the collection.
My Busy Town is a bright and colorful solid wooden cube with 5 sides of discovery and fun! Activities include curvy bead mazes, peek-a-boo doors, spin and match animals, turn and learn ABC tiles and racing vehicle rollers. Made with sustainable wood, My Busy Town is a winner of the Oppenheim Toy Portfolio Gold Seal Award.
For over 25 years, the ALEX® brand has been trusted by parents and retailers worldwide. ALEX® has grown into the preeminent manufacturer of children’s creative products having designed and produced over 1,000 items in expanded categories of toys: imaginative and dramatic play, fashion and jewelry, whimsical children’s furniture, Rub A Dub® and Tub Tunes® bath toys, ALEX Little Hands® preschool products, and ALEX Jr. for baby.
ALEX® products are sold in over 80 countries in the upscale specialty market through a myriad of retail stores, catalogs, web sites and in ALEX® stores. Over 50 million products have been sold in the last 10 years. For more information on these outstanding toys, please visit www.alextoys.com.
