MOBY was founded in 2003 by parents with a passion for all things baby. Since its inception, MOBY (MOther & baBY) has focused on sharing the benefits of babywearing with parents and caregivers worldwide.
In 2007, MOBY Wrap moved out of the founders’ garage and into an office located in Chico, California. With informed parenting as its mission, MOBY expanded its offering in 2014 with the launch of the Maya and Max line of accessories. In 2016 with the acquisition of BabyHawk, MOBY broadened its range of award-winning carriers. In late 2016, MOBY announced a further expansion through a collaboration with designer diaper bag manufacturer, Petunia Pickle Bottom.
