Lisa’s favourite quote is “There is no such thing as bad weather; only inappropriate clothing”.

As an active mom based on Canada’s wet and rugged West Coast, Lisa discovered that finding warm footwear for her young kids was near impossible. With her five-month old son in a backpack, Lisa resorted to wrapping scarves around her son’s legs to keep him warm. When she met another mom with a boot that look a lot like a fleece-lined chalk bag (which was made-by-hand for her child), Lisa instantly knew that these booties could fill a need in the market. Together, they created some samples and attended their first trade show in 2004.

While the original booties were created out of necessity, the company has grown out of a passion for the products’ ability to help parents connect with their kids in the great outdoors. With Lisa leading a growing team and closely involved in production at their head office in Vancouver, BC, the company continues to flourish into one of the dominant manufacturers of versatile children’s outdoor gear.